Moto Fit came to us when they needed a new brand identity for their supplements company ‘Moto Fuel‘. They wanted to offer a supplement product in the enduro and Motorsport niche and a logo to reflect that.
We already had the MOTO part of the logo to work with and carried the bold theme on with the FUEL text. Making the text italic gives it more of a race feel and the 2 lines help with the overall composition. We made 5 initial designs but this was the design that the client was drawn to the most. It just happened that this was the first design we came up with.
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